Through a strategic alliance with Basil Communications Pvt. Ltd, a Bangalore, India and London-based creative studio dedicated to the global advertising, design and interactive marketing community, BlueSilver offers its clients in the United States global creative services in the areas of print design production, interactive programming (including Flash development) and data management.

PDF Presentation: Basil - Global Marketing Production Solutions for Print and Interactive Needs 

The services Basil provides through BlueSilver are not meant to replace the big ideas coming out of your existing agency or marketing team. Rather, they allow creative and interactive marketing professionals to spend more time thinking about the next big idea and developing original thinking and design, rather than doing.

BlueSilver has completed projects for several agencies, and also utilizes these services for existing consulting clients.

Customized for Results
Through various project management and fee scenarios, BlueSilver can customize a process for agencies of all sizes, corporations and small to mid-size businesses, to take advantage of the efficiencies created by a global sourcing strategy. If a good, smart strategy is in place, agencies and their clients can achieve improved profitability through controlling costs and speeding up the process, leading to increased attention to growth.

Marketers, Not Technologists
In choosing a global alliance partner, BlueSilver’s chief executive officer, an agency veteran, took many things into consideration:

• Basil was founded by former advertising agency and creative executives.
• Its staff works on United States and United Kingdom time zones.
• It has a proven track record of success serving some of the world’s largest brands such as Coca-Cola and Uniliver.
• Basil has leadership experience working within agency organizations including Y&R, Dentsu, Bozell, Lintas and JWT.

Services offered through global sourcing could include:
Print
Artworking / Cut outs / Image retouching – Advertising / OOH / DM / Retail / Brochures / Packaging / Illustrations / Content repurposing – books / encyclopedia etc.

Digital
Studio Photography / Video Editing / Audio Editing / Compositing / Motion graphics

Interactive
Web development / interactive applications (e.g. Widgets) / e-commerce sites / e-books & e-zines / e-mailers / e-learning modules / multimedia presentations/ rich media solutions Animation 2D/3D - Webisodes / Animation adverts / Flash based games / Walk-through / 3D models etc.

Content
Content management / Proofreading / Translation / Data entry Hybrid Model

PDF Presentation: Basil - Global Marketing Production Solutions for Print and Interactive Needs